Why we switched to Figma as the primary design tool at Zomato

Branding - Mobile App Design - Pitch Deck Design - Web Design

Branding - Mobile App Design - Pitch Deck Design - Web Design

Overview

Overview

Overview

MAP3's mission is to create a ticketing platform with a built in loyalty rewards program, powered by WEB3.

Role

As the product designer I was tasked with first defining the brand, then designing a landing page then finally designing the mobile application.

Phase 1: Branding

Phase 1: Branding

Logo Design

Logo Design

The focus for the logo was a modern, clean aesthetic with the blue to purple gradient symbolizing the transition from WEB2 to WEB3.

Color Palette

Color Palette

Color Palette

Clean, minimalistic color palette with blue & purple used as a gradient & alone.

Typography

Typography

The type face is clean with fonts that are easy to read & are IOS compatible.

Phase 2: Landing Page

Phase 2: Landing Page

Phase 2: Landing Page

Homepage- Wireframe

Use positioning to fix topbars, sidebars, and backgrounds.

Homepage- Final

Use effects like Transforms and Parallax scrolling.

Tickets- Wireframe

Connect your site to the most popular apps out there.

Tickets - Final

Run a blog, list job openings, or manage your event schedule.

Collectibles- Wireframe

Visually structure your pages and link to them easily.

Collectibles- Final

Build lightning-fast, globally optimized sites.

Footer- Wireframe

Build lightning-fast, globally optimized sites.

Footer- Final

Build lightning-fast, globally optimized sites.

Phase 3: IOS App

Phase 3: IOS App

I got the opportunity to be a part of Zomato’s kickass design team in 2018. What absolutely struck me was an extremely talented design army of independently different mindsets, all under one roof. There was a lot for me to learn and lots to share.

Back then we had the following tools in our design stack —

  • Sketch App: for interface design and UI kit

  • Abstract or Github: for version control

  • Invision or Marvel: for creating prototypes of mobile and web projects

  • Adobe CC: for illustrations, design assets, and animation

  • Principle App: for animated design and interactive user interfaces for demos

  • Zeplin: for developer hand-off

Using all these tools and maintaining the design ecosystem sanity was not an easy task. Even though we had a repository of design files saved on the cloud, but other team members had a hard time finding files they were looking for and this lead to a lot of to and fro between the design team and other people. After a few months of struggle, we realized that maintaining design guidelines and UI kits was a constant effort and so we required a better solution for this.

I remember for the longest period, ‘Sketch’ had been the most popular and beloved design tool and there was a time when everyone was migrating from Photoshop to Sketch. When this new tool called ‘Figma’ arrived, it was considered a free alternative. Since its inception, it has massively evolved and now has plenty of useful features. I started using Figma for a very small project and soon realized that it could also be used to replace our current design stack.

The design team at Zomato (including myself) has been using Figma for a few months now and here’s why I recommend it to my fellow design community.


Read all at medium article here